Instagram Posting Guidelines

Project DIG into INSTAGRAM

Hello Guys,

Hope you have implemented/experimented the guidelines from first two newsletters and applied the tips which worked for you.

Instagram Posting Guidelines


So, in this newsletter, we will discuss guidelines for posting. Which will include all processing stuff, timing and everything which ever I am aware of and shared by the members of this initiative.
In case you feel anything is missed simply DM me on Instagram at @hirenkhambhayta

Hope you guys have worked out below points which were discussed in previous newsletters, before moving further:

  • Made your profile public & worked-out your Instagram ID
  • Removed all stuff which is out of your genre
  • Removed all average shots and kept the best ones only.
  • Unfollowed all inactive accounts

Instagram Posting Guidelines:

Firstly let us learn the basic post types and benefits of using it.

Photo Post:
The most common and best way of sharing your work. Should prefer in most case.

Video Post:
Use it to show some behind the scenes or some awesome time-lapse or such. But don’t show your routine works or such. For them keep space on the story board.


How many times do you post in a Day?

In initial stages, can say till you reach some 8-10K followers and getting some 1K+ likes on each post and you are some professional who shoots daily and gets some 5-6 good photos each day. It’s strongly advisable that don’t share more than one photo in a day.
Make a routine like if you share 1 photo daily try to maintain it, or share 1 photo on an alternate day. Never share some 3-4 photos in a single day and then disappear for some days. Actually with it either your follower who is inactive for that day will miss all your images and if active will see all those images and like the best of them. So, in that case, your own photos will compete with each other.
So it is highly advisable to share only one photo in a day.


When to post / At what time of day?

If you are having a business account, simply go to your profile and at the top right corner, there is insight option. Go inside ad check at what time your followers are most active.
Prefer the beginning time of users getting active. So, as per my insight report, I prefer 10 AM & 5 PM as the best time. You will see that most big community of national level shares their posts during this time only. But if your audience of a particular post is expected to be from European or such countries, prefer some 10 PM or such time.
There is no fixed rule, these are just guidelines. So it is advisable to experiment on your own and prefer what work better for you.


What to post?

Always post your best shots only, don’t use your feed as an image dumping place. Just a single out of topic or a cheap post will affect your followers and many will unfollow. So think twice before sharing your images and show only best stuff.
Tip: It is not compulsory that you post new photos only, so dig your feed and find some worth images posted some 6-12 months before and you can reshare them. As since a year you would have gained lots of new followers and they wouldn’t have gone that deep in your gallery.

Don’t forget to clean up your gallery.
When you have clicked some images during some photography session or trip or Photowalk, you get connected to the mood and actual story behind the image. But in many cases, our image don’t reflect the same. So keep a cleanup of average posts every 1-2 months, and delete average images which are more than a month only.

Processing the image with Instagram tools

First thing first: Set your mobile screen brightness to maximum before processing the image.

Step 1:

Crop your images considering the square crop, yes you can post landscape mode images but on your feed, it will be square cropped only. So crop your images in the way that though it looks best as per your original frame but also has sufficient vision of image when its square cropped automatically.

Some people use white space to display your landscape or portrait mode images in form of square using lots of apps available these days (“Inshot” n such). It’s good to use them but it will reduce the visibility size of your image. So unless its ok with you, don’t prefer it.
Still, it’s yours and your followers taste and so can experiment with it to see responses.

Step 2: Filters

Whichever filter you like use them but stick to the same theme throughout all your images, using multiple filters will not give your gallery a sort of theme and would look messy. So don’t experiment much with filters, use few ones only, even filters of VSCO apps are good and so you can use them and share image after applying them there. I generally prefer Clarendon and Gingham (first 2 ones).
Also, don’t forget to change the filter intensity by tapping on the filter. Just tap on it and it will open up the slider to decide its effect intensity. Workout with your taste.

Step 3: Edit option (Processing tools)

After applying the filter, go to the edit option.
Let’s understand these options in details.

Lots of images are tilted towards left or right or can say front back, so adjust the best setting for your image. Can say the screen should look as a window to the image.

Firstly don’t forget to adjust your mobile screen brightness to maximum –
Now adjust the brightness to make ur image look sufficiently exposed. You can set this initially and then come back again to adjust after further more settings.

Use it, but don’t overuse it. It can make your image look fake and a lot of messy and dirty.

A worthy tool which very fewer people use, this tool can bring out details from the mid tones actually. And so it’ss really worth where details are considered like architecture or such. Even in this case use it with caution as excessive use can make ur image look like over processed and fake.

One more worth tool neglected by many, use it. This tool can change the mood of your image. Make sure the genuine thing is not changed. Like image was shot in broad daylight and you don’t make it too bluish and vice versa. But still worth playing.

Use it very slightly, as too much-saturated images will look ugly. Manly when humans are involved in the image, it will change the skin tone to too much orange and dark.

One more good tool, it can give mood to your image. This tool is mainly used in tabletop and portraits or such photos where colours are not strictly to be maintained. With this, you can change the hues of highlight and shadows and can add mood. But make sure it would give an image a bit faded look.

Tool to show some mystery, this will remove a sort of contrast and give your image a fade look. Same, preferred for tabletop and portraits and such.

Can say the part of the light, use this to adjust to overexposed highlights.

Use this to bring out the details from the black region (shadows) or intentionally hide it to make some special effect type images like low key photos.

The way to take viewers attention to the subject, use it but with care. Don’t overuse it. Try to use up-to-the-limit which can’t be detected as applied the effect.

The most wrongly used tool. Unless you want the miniature effect, never ever use it. It not the blur tool and will make your image look unauthentic. People use this tool without checking the line of the actual depth of field and make the subjects in the same focus line blur and other on the same precise. So either don’t use it completely or try to make it look genuine, Just don’t use it so show that photo is clicked at some 1.8 or 2.8 with Prime-lens.


And the last, that round option at the top centre of the screen, it is also one of the best and your image out. Use it up to an average.



After the processing the next is posting, make sure to write the genuine caption and the story behind the image. In most case, the story will help the people understand the image and have interactions.

Then the Add Location option, always use it and use it with precision. Don’t just add the city location, instead use the precise one. Like instead of Udaipur prefer the lake or city palace or such where the image was captured actually. It will add your image to the location tag and have the same effect like hashtags and give you lifetime exposure.

Tag People: Even this one is misused a lot, tag only the actual person or place in the image. Don’t just tag all community which features the images daily. It’s a sort of a headache for them unless they are at startup level and don’t get many images daily.

And the hashtags, not explaining all in details this time as have already shared entire newsletter on it last time whose link you can find below if missed.

This was the most demanded topic after the last post.
What should be the topic of next week? Any else suggestions? Anything you found worth sharing to this project?
Feel free to share them!

I will be happy to read your reviews on the same through Direct Message on Instagram at @hirenkhambhayta